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About me

Liseth Salazar, digital marketing consultant in Punta Cana

I am a telecommunications engineer and Digital Manager. I help businesses and real estate companies in the eastern Dominican Republic grow with digital strategies that combine technology, strategy and creativity.

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Liseth Salazar, digital marketing consultant in Punta Cana, smiling in front of her laptop

From engineer to Digital Manager

I am Venezuelan and I live in Punta Cana, Dominican Republic. I trained as a telecommunications engineer, a degree that taught me to think logically, to measure everything and to solve complex problems step by step.

Over time I discovered that what I loved most was a different kind of connection: the one between brands and people. I started applying that technical mindset to digital marketing and became a Digital Manager, leading the strategy, advertising and content of companies and projects.

Today I work with businesses in Punta Cana, Bávaro and Cap Cana that want to grow in an organised way. My approach is simple: understand the business, define a clear plan, carry it out creatively and show with data what is working.

10+ years of experience

  • +10years of experience in digital marketing
  • +50brands and projects supported
  • +300cups of coffee

My approach

Technology, strategy and creativity

Three ways of thinking that rarely come together, and that make all the difference in marketing.

  • Technology

    My engineering background lets me understand how platforms work on the inside: tracking, pixels, website speed, automation. Nothing is left to chance.

  • Strategy

    Before posting or advertising, I define who we are talking to, what we want to achieve and how we will measure it. Every action serves a business goal.

  • Creativity

    Data tells you what works; creativity makes people stop and look. Design, video and messages with your brand’s personality.

Marketing strategy meeting: a consultant shows a proposal on a tablet to a client

Experience

Real estate and business marketing

I have worked on real estate and business projects in the eastern region, a market where Dominican customers, foreign residents and international investors all come together.

That experience taught me to speak to each audience in its own language and at the right moment: the buyer looking for a return from another country, the family that wants to move to the Caribbean and the local company that needs customers every month.

Some of the brands I have worked with

  • Alma Cana Group
  • Caribbean Homes Punta Cana
  • Inmoestate RD
  • Prime Realty
  • One Development Project 360
  • Downtown Punta Cana
  • Gesproin Group
  • Caribbean Lake Park
  • ACE Asesores y Corredores del Este
  • Prodiplaza
  • Fusion Tech
See real estate marketing

Shall we work together?

Tell me about your business and I’ll suggest a strategy tailored to you. I reply within 24 hours.

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